ish-0709/Sentimental-Analysis-on-Product-Reviews
The advent of electronic commerce with growth in internet and network technologies has led customers to move to online retail platforms such as Amazon, Walmart, Nykaa etc. People often rely on customer reviews of products before they buy online.These reviews are often rich in information describing the product. Customers often choose to compare between various products and brands based on whether an item has a positive or negative review. More often, these reviews act as a feedback mechanism for the seller. Through this medium, sellers strategize their future sales and product improvement.Sentiment analysis or opinion mining is one of the major tasks of NLP (Natural Language Processing) that has gained much attention in recent years. The sentiment is a feeling, expression, thought, or judgment, and using sentiment analysis one can study the target audience’s sentiments towards an entity. It’s a form of text analysis that senses polarity (e.g. a positive or negative opinion) within the whole text, sentence, paragraph or phrase.