harshtandon23/Marketing-Analytics

Apply Media Mix Modeling using AdStock variables, Segmentation and Targeting, Forecasting using Bass Models, Multinomial Logit Model to help assess the results of campaigns and tests, and Customer Acquisition or Churn Predictions Using Hazard/Survival Model.

语言：R · GitHub 星标：4 · Fork：0

在 GitHub 上查看原仓库