brianhprince/StoryInACan
There was a business need to reduce the cost of collecting stories in the business. Up until now, each story had to have the full treatment (write whitepaper, case study, etc.) before marketing knew if they could use it or not. This is wasteful, and not very agile. SiaC allows the evangelist to record a quick five-minute summary of their story, and tag it. Marketing can then review the stories, and when they find one that matches their marketing strategy, can then reach out to the evangelist to further develop the story.
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