DavieObi/User-Profiling-for-Ad-Targeting

This project performs user profiling on online behavior and demographic data to segment users into distinct personas using K-means clustering. Insights from these segments enable personalized, data-driven ad targeting, improving engagement, conversion rates, and overall marketing efficiency.

语言：Jupyter Notebook · GitHub 星标：42 · Fork：33

在 GitHub 上查看原仓库